Direct Mail And Making It Look Personal
December 11th, 2011 | Divorce | Comments Off
Does your direct mail piece scream “bulk”? Many letters do, and because of it, a lot of first class mail gets thrown in the trash without the prospect even opening up your letter. adult open chat This is something that is frustrating, especially when you consider the cost and effort that you put into creating your marketing piece. adult singles chat
There are even instances where the mailman will choose not to deliver mail that they perceive as bulk. So some of your glossy looking, high class letters won’t even get to see the light of day to your prospects – because the mail man is throwing them away. So you need a way to get your letters delivered, and opened when it reaches into the hands of your prospect.
In this article, we will take a look at some of the things that you can do to get your letter delivered, opened, and responded to. These techniques will far surpass anything you have done before and they are sure to work for you – no matter what industry you’re in. Here’s the first direct mail tip for getting your letters delivered on opened.
1) Mail a plain envelope
With this strategy, all you’re doing is mailing out your package in a #10 plain white envelope to your prospects. In the “from” field at the top left of the envelope, only include your mailing address, with no name. This will stir curiosity in the minds of your prospects, causing them to open them.
On your letter, you have 2 options: You can either handwrite the prospect’s address and your return address with a pen (preferably blue ink), or you can type up the prospect’s address and your return address in a program such as Microsoft Word. Print it out, include the contents of the envelope, and then mail it off. Here’s another thing that you can do:
2) Use a real-life stamp
A stamp is the mark of a friend. Whenever a prospect sees a stamp on an envelope, they think it’s important and they think it’s something that is worthy of being opened. They also think it’s from someone that they know – which will further enhance the probabilities of getting your letter opened and read.
All of this is the power of a stamp. The cost of the stamp is steadily rising, but when compared to how much money you could make in comparison to the entire direct mail campaign… it’s something that is totally insignificant. Your profits will be large, and you will be able to roll out with another direct mail campaign right after the first one is complete.
Both of these ideas will help you to gain the advantage over your competition. They’re probably running direct mail campaigns with labels instead of stamps, clear windows, and other ineffective direct mail marketing strategies. So they won’t be something that you should worry about in your business.
Use these tips to earn the money with direct mail marketing that you desire now.
Good luck with using these sales and profits to your advantage today.